on-target management group logo
contact on-target management group tel: 888.710.2673 | faqs | contact us
Changing the Story of Funding for America's Schools
on-target management group
Our proven approach and trademarked process is adaptable to your school or education foundation.
< return to home
Giving Programs
Annual Fund Campaign
The fundamental building block in any charitable giving program. Often the Annual Fund campaign is branded as “The Principal’s Fund”. Most often, annual funds are designed to generate unrestricted gifts which can be taken directly into the school’s general fund and expended for any purpose. A well designed annual fund campaign will target many key constituencies with any number of appeal approaches including direct mail, email and face-to-face solicitation of the most important prospects.
Parent Partnership Program
This is generally created in tandem with the annual fund, and is pointed specifically to the parent cohort in a particular school. Such gifts are tax receipted so that parents can take advantage of a charitable gift deduction on their tax return.
Student Sponsorship Program
A charitable case that specifically promotes helping disadvantaged students, or those who may need financial help in order to cover pay-to-play fees, or costs associated with other programs.
money icon
Alumni Programs
College Network
A school’s greatest untapped resource is its base of former students whose lives have been transformed by the formational programs of their school. A robust and engaged alumni network is the key to many things (not the least of which is alumni charitable giving).
Let OTMG create and manage your College Network—it’s an easy way to make your school relevant in the lives of many alumni, and benefit many current students.
Career Network
Many student’s today would appreciate the career advice of alumni who have gone before them into interesting and meaningful careers. AND, your alumni will be glad you have asked them to participate in providing insight which can be helpful.
Let OTMG create and manage your Career Network—it’s an easy way to make your school relevant in the lives of many alumni, and benefit many current students.
money icon
Marketing Services
Video Services
Videos communicate in a way that transcends static words and images. We will produce a film with inspiring testimonials, compelling design elements, complementary music, and breathtaking photos, designed to communicate the values, brand and excitement of your organization or program. Each film can be distributed in a variety of ways to reach the widest audience, including CD, DVD and through your website and email marketing.
Web & Social Media Integration
We know how important it is to have a strong web presence. It’s no longer about having a static website. Get the Message Out Faster – and to More People.
We find that people are using the web in different ways... Design & Print Services
We have the experience & expertise to help define (or redefine) your identity & efforts. The vision & visual messaging we provide through our design/print services can bring you and your organization to a whole new place.
money icon
Program Management
Outsourced Office Management
If your school is understaffed to support fundraising activities, or you simply wish to outsource some of the front-end or back-office components, we have a solution for you.
Most schools want to expand their giving programs beyond traditional boosters club activities, but lack the know-how and the infrastructure to get started. We partner closely with our clients to design and implement giving programs that school’s find difficult to create and manage themselves. We offer our expertise through a customized management agreement. In addition to designing and mailing appeals to your most important prospects, we can handle back-office activities as well—gift accounting, tax receipting, donor data management, and monthly financial reporting to your school.
Outsourced Fundraising Management
At OTMG, we have a management program to fit every situation. Many public schools have a strong desire to begin private giving programs but lack the know-how and the infrastructure to get started. We partner closely with our public school clients to develop expert giving programs that they find difficult to create and manage themselves. OTMG has the expertise and the resources to manage and run these programs through a management agreement—we develop the appropriate marketing materials, establish and manage the prospect and donor database, enter gifts as they come in, provide tax receipting as appropriate, and provide monthly updates to school leadership.
Now there is no reason NOT to get started. Take advantage of the opportunities to achieve meaningful levels of private funding today!
Strategy, Design & Print Services
We will adapt our proven approach to your particular school or school system. Then, we will work with you to oversee the implementation by your staff or volunteers.
Mail Fulfillment Services
An important aspect of any annual giving or alumni program is managing lists, personalized letters, emails, and other materials. We will ensure that the right letters, containing the right information, get to the right people.
money icon